Wine Travel 2016: Where to Next?

June 09, 2016

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Wine Travel 2016: Still Making Plans? We’ve got some ideas for you.

If you joined us for The Great Piedmont Wine Giveaway earlier this year, you may remember answer some questions about your Wine Travel 2016 plans. We want to know where everyone is going. Yes, the obvious reason is that we want to make sure you have access wine travel products to get your prize bottles home. But, admittedly, we were also just curious what vineyards were calling.

If you follow Lazenne on Facebook, Instagram, or Twitter you probably know that we like wine travel as much as our customers. It literally is our job.

Since it’s right in our backyard - and, it’s work - we regularly scope out European wine areas so we can share information with you about them. That is why we were curious your 2016 wine travel plans. We wanted to know: Are there places we should have on our Wine Travel 2016 list?

Well, let’s talk about your list. It’s a big one - mixed with some that one might consider usual suspects, and other lesser known areas.

Overall, there seemed to be consistent country themes with specific regions more dreamed about than others.

Wine Travel Reading:

Where Are Your Top Wine Travel 2016 Destinations?

Overall findings indicate that wine travel is hot on people’s minds in 2016. The Lazenne Wine Travel 2016 Survey queried 199 respondents from all over the world. Collectively, 83 percent of said they plan to make two to four wine travel 2016 trips. The big plans are to hit wine regions in the U.S., Italy, and France.

U.S. Leads Top Wine Travel 2016 Destinations

In terms of regions, the U.S. showing isn’t not a huge surprise as 55 percent of respondents were American. According to a  AAA survey, domestic travel in the U.S. is expected to increase in 2016. A Northern California remains the biggest draw for the U.S. wine travel - in 2015 Napa county visitors spend a record $1.27 billion dollars, an 8.9 percent increase from 2014. Washington and Oregon rounded out the top three with Finger Lakes and Texas wine country also making the list.

Wine Travel 2016 Findings: Italy and France Continue to Dominate

In Italy, Piedmont inched out Tuscany as the top destination. The lesser known Northern Italian wine region has been getting more and more attention from wine and lifestyles media in recent years and it shows in the findings. Of the respondents interested in wine travel in Italy in 2016, 37 percent aspire to see the land of Nebbiolo. Tuscany wine travel wasn’t far behind at 22 percent.

In France, Bordeaux (23 percent), Burgundy (15 percent), and Champagne (13 percent) take the top stops.  

Canada, while not high on the list, made a surprisingly healthy showing, garnering more interest than Australia and New Zealand. Canadian Wine Regions to check out include Niagara and Okanagan Valley.

Wine Travel 2016: What Dreams May Come

We were also interested in the where to next travel category, so we asked people their top three dream wine travel destinations. Across the board Italy was in the first, second, and third category. Primarily because many respondents listed actual regions. Piedmont across the board stayed top as the region of interest. Sicily and Mount Etna, while not a top spot, also was a destination of consideration.

In France, the usual suspects continued to dominate with Bordeaux, Burgundy, and Champagne. But an interesting standout was Alsace.

Volnay, Bourgogne

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Some fun wine travel destinations that came up enough to get us thinking included Croatia, the Mosel in Germany, and of course Portugal. Spain had consistent interest, but it still seems to be taking a back seat to the big regions in Italy and France.

Wine Travel Planning Tips:

We are happy to share more on our findings and Wine Travel 2016 our infographic as requested. Please contact us for more information.

The Lazenne Wine Travel 2016 Survey: The survey was conducted from February to March 2016 in conjunction with The Great Piedmont Wine Giveaway. Findings came from 199 global respondents, most notably North America, Western Europe, and Australia. Special thanks to those involved in the program: PleaseBringMeMyWine.comAzienda Agricola RivettoFrancone WineryAzienda Agricola Demarie, Azienda Vitivinicola Gianni Doglia, and Inquire at for more details on the findings. 


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If you have any Wine Travel 2016 tips to share with our readers, please leave a comment below - guides or info on popular regions, travel deals, locations worth noting?

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